By Harold Cones, Ph.D, John Bryant, with Martin Blankinship and William Wade
Zenith's "The Quality Goes in Before the Name Goes On" is one of the most recognized and well earned corporate mottos in America. With access to the Zenith corporate archives and their discovery of the long sealed files of one of Zenith's founders, the authors present for the first time the documented story of the early years of Zenith. The authors present a wealth of never before published photographs, documents and information as well as color portraits of many Zenith radios of the era. Includes a database of valuable information which covers every radio produced by the company along with a rarity and price guide.
192 pages, 2.0 lbs, softcover